Privacy Policy

TouchPlay Inc. (“TouchPlay,” “we,” “us,” or “our”) is a Delaware C Corporation that provides an agentic playable ad creation platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit touchplay.dev or use any of our services.

Information You Provide

• Waitlist & Account Data: Name, email address, and information you provide when signing up.
• User Content: Gameplay videos, creative briefs, and media you upload to generate playable ads.
• Communications: Information shared when contacting our support team.

Information Collected Automatically

• Analytics: We use PostHog (session replays, event tracking) and Google Analytics to understand platform usage. These services collect device info, browser type, pages visited, and interaction patterns.
• Error Monitoring: Sentry captures error reports including device metadata, browser information, and application state.
• Log Data: Server logs including IP address, browser type, referring pages, and timestamps.

• Provide, maintain, and improve our playable ad generation services.
• Process uploaded content through our AI-powered generation pipeline.
• Communicate about your account, updates, and promotional materials (with opt-out).
• Monitor and analyze usage trends to improve user experience.
• Detect, investigate, and prevent fraudulent or unauthorized activity.
• Comply with legal obligations.

Your data is primarily stored in the European Union (AWS Frankfurt, eu-central-1). We may also use infrastructure in the United States (us-west-2, us-east-1) as operationally needed, with appropriate safeguards.

We do not sell, rent, or trade your personal information. Data is shared only with trusted providers necessary to operate our platform:

Each provider is contractually obligated to protect your data and process it only for specified purposes.

We use cookies and similar technologies to:

• Remember your preferences and session state.
• Collect analytics data via Google Analytics and PostHog.
• Monitor application errors via Sentry.

You can manage cookie preferences through your browser settings. Disabling cookies may affect your experience.

We retain personal data only as long as necessary to fulfill the purposes in this policy. Uploaded gameplay videos and generated assets are retained for the duration of your active account and deleted upon request or account termination.

Our services are not directed to individuals under 13. We do not knowingly collect personal information from children under 13. If we become aware of such collection, we will promptly delete it.

We may update this policy from time to time. Material changes will be communicated by posting an updated policy with a revised date. Continued use constitutes acceptance.

Questions about this policy or want to exercise your data rights?